The Drive-Thru Workshops attracted a lot of superstore brands on December 13. This wide-ranging meeting, organized by the retail magazine Linéaires and Dauvers publications, in partnership with Texabri, was a real success. The points taken from the event are noteworthy for 2012: 873 new drive-thrus have enriched the French drive-thru offering, which has brought in a total of 2 billion euros over the year. (The 2012 Drive-Thru Workshops – 2012 Key Figures)
The directors of certain influential superstores in the sector presented their strategies for dealing with the challenges for drive-thrus in the coming years. These solutions allowed them to increase the sales generated by their drive-thrus by 87% in just one year. (The 2012 Drive-Thru Workshops – 2012 Key Figures) Among these experts, Serge Papin made the distinction between a real and a false drive-thru: two solutions which are primarily differentiated by the installation of a covered loading space with a drive-thru shelter. (The 2012 Drive-Thru Workshops – The vision of Serge Papin, CEO of System U)
The Drive-Thru Workshops confirmed the importance of shelters for superstore drive-thrus. Communication tools to promote the brand image, they also allow consumers to appreciate the quality of the service offering. Far from a storage point for industrial purposes, drive-thrus are places for exchange, comfortable and elegant with their customized and scalable shelter; the drive-thru shelter has become a real marketing selling point.
With the increase in the number of drive-thrus, 50% of French households are the potential target audience for at least one drive-thru, but 10% of households are the potential target audience for 3 drive-thrus at the same time. (The 2012 Drive-Thru Workshops – 2012 Key Figures) Therefore, it has become extremely important for superstores to set themselves apart from the competition.
For many years now, Texabri has been manufacturing optimized shelters, based on the requirements of its superstore clients. Our experts will develop a scalable shelter with you, based on your aesthetic criteria: a real advantage to make you stand apart from the crowd.
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